AURUS vs SENCO: Stock Comparison
SENCO GOLD is the larger company by market capitalisation. SENCO GOLD shows a higher dividend yield, faster revenue growth and a higher net margin. These are relative readings on individual metrics — weigh valuation against growth, margins, leverage and capital efficiency rather than treating any single number as decisive.
Metric snapshot
AURUS leads 1; SENCO leads 6 of 7
Interactive comparison
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Valuation lens
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✓ marks the usual favourable reading; it is not a recommendation.
Key Differences
Each difference is a single, relative reading — StockeZee does not name an overall winner.
Profile
| Metric | AURUS | SENCO |
|---|---|---|
| Sector | — | Consumer Durables |
| Industry | — | Gems Jewellery And Watches |
Price
| Metric | AURUS | SENCO |
|---|---|---|
| Live Price | ₹4.07 | ₹320.55 |
| Day Change | -4.24% | 0.64% |
| Volume | 3,821 | 10.25 L |
| 52-Week High | ₹5.04 | ₹430 |
| 52-Week Low | ₹3.56 | ₹276 |
| Distance from 52W High | -19.25% | -25.45% |
Valuation
| Metric | AURUS | SENCO |
|---|---|---|
| Market Cap | ₹12 Cr | ₹5,251 Cr |
| P/E Ratio | — | 9.2x |
| P/B Ratio | — | 2.09x |
| EPS | ₹-5.18 | ₹6.17 |
| Book Value | ₹6.16 | ₹153.42 |
| Dividend Yield | 0% | 0.55% |
Growth
| Metric | AURUS | SENCO |
|---|---|---|
| Revenue Growth (TTM YoY) | 0% | 51.1% |
| EPS Growth (TTM YoY) | 0% | 151.6% |
| Qtr Sales Growth | 138.37% | 0% |
| Qtr Profit Growth | -1,05,466.21% | 0% |
Profitability & Leverage
| Metric | AURUS | SENCO |
|---|---|---|
| ROE | — | 22.88% |
| ROCE | — | 15.25% |
| Net Margin | 0% | 6.81% |
| Operating Margin | — | 11.58% |
| Debt to Equity | — | 0.9x |
Shareholding
As of Sep 2026 • change vs previous quarter| Metric | AURUS | SENCO |
|---|---|---|
| Promoter Holding | 36.37% | 64.46%▼ 0.01 pp |
| FII Holding | 0% | 6.3%▼ 0.58 pp |
| DII Holding | 0% | 11.45%▼ 2.09 pp |
| Public Holding | 63.39% | 17.78%▲ 2.67 pp |
How to Read This Comparison
Valuation ratios (P/E, P/B) use the latest consolidated figures where available; growth numbers compare against the same period last year; shareholding percentages come from the most recent quarterly filings, with the change shown against the prior quarter. A "more favourable" highlight is relative between these two companies only — it is not a rating, a recommendation, or a comparison against the wider sector. Rows with no reported data for either company are hidden rather than shown empty.
Deep-dive each company on its stock page for quarterly results, technicals, filings and the full peer set: AURUS GEM CORP and SENCO GOLD.
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Data source: NSE and company filings via StockeZee. This comparison is informational — it is not investment advice, and StockeZee is not a SEBI-registered investment adviser.