MASFIN vs PAISALO: Stock Comparison
PAISALO DIGITAL is the larger company by market capitalisation. MAS FINANCIAL SERV shows a lower P/E and a higher dividend yield, while PAISALO DIGITAL shows a higher ROE, faster revenue growth and a higher ROCE. These are relative readings on individual metrics — weigh valuation against growth, margins, leverage and capital efficiency rather than treating any single number as decisive.
Metric snapshot
MASFIN leads 4; PAISALO leads 8 of 12
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✓ marks the usual favourable reading; it is not a recommendation.
Key Differences
Each difference is a single, relative reading — StockeZee does not name an overall winner.
Profile
| Metric | MASFIN | PAISALO |
|---|---|---|
| Sector | Financial Services | Financial Services |
| Industry | Non Banking Financial Company (NBFC) | Non Banking Financial Company (NBFC) |
Price
| Metric | MASFIN | PAISALO |
|---|---|---|
| Live Price | ₹288.95 | ₹89.51 |
| Day Change | 0.71% | 0.88% |
| Volume | 3.6 L | 2.59 Cr |
| 52-Week High | ₹358.85 | ₹92.75 |
| 52-Week Low | ₹277.35 | ₹30 |
| Distance from 52W High | -19.48% | -3.49% |
Valuation
| Metric | MASFIN | PAISALO |
|---|---|---|
| Market Cap | ₹5,260 Cr | ₹8,117 Cr |
| P/E Ratio | 13.35x | 32.33x |
| P/B Ratio | 1.77x | 4.53x |
| EPS | ₹5.76 | ₹0.67 |
| Book Value | ₹167.34 | ₹19.71 |
| Dividend Yield | 0.69% | 0.22% |
Growth
| Metric | MASFIN | PAISALO |
|---|---|---|
| Revenue Growth (TTM YoY) | -4.6% | 54.1% |
| EPS Growth (TTM YoY) | 25.1% | 56.9% |
| Qtr Sales Growth | -5.51% | -2.18% |
| Qtr Profit Growth | -5.04% | -0.73% |
Profitability & Leverage
Debt-to-equity is shown for reference only — it is not a like-for-like metric for banks and financials.| Metric | MASFIN | PAISALO |
|---|---|---|
| ROE | 12.38% | 13.24% |
| ROCE | 9.7% | 10.68% |
| Net Margin | 20.98% | 25.14% |
| Operating Margin | 70.75% | 74.15% |
| Debt to Equity | 2.67x | 1.76x |
Shareholding
As of Jun 2026 • change vs previous quarter| Metric | MASFIN | PAISALO |
|---|---|---|
| Promoter Holding | 66.65% | 46.72%▲ 4.97 pp |
| FII Holding | 3.68%▲ 0.22 pp | 6.79%▼ 10.75 pp |
| DII Holding | 19.69%▼ 0.35 pp | 6.83%▼ 0.01 pp |
| Public Holding | 9.97%▲ 0.12 pp | 39.67%▲ 5.8 pp |
How to Read This Comparison
Valuation ratios (P/E, P/B) use the latest consolidated figures where available; growth numbers compare against the same period last year; shareholding percentages come from the most recent quarterly filings, with the change shown against the prior quarter. A "more favourable" highlight is relative between these two companies only — it is not a rating, a recommendation, or a comparison against the wider sector. Rows with no reported data for either company are hidden rather than shown empty.
Deep-dive each company on its stock page for quarterly results, technicals, filings and the full peer set: MAS FINANCIAL SERV and PAISALO DIGITAL.
Related Comparisons
Data source: NSE and company filings via StockeZee. This comparison is informational — it is not investment advice, and StockeZee is not a SEBI-registered investment adviser.

