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Credo Brands Marketing
Small Cap•232 Employees•IPO 2023
Current Price
₹78.29
-1.3 (-1.63%)Updated
Valuation vs Sector
P/E Ratio
-vs 35.78
P/B Ratio
-vs 8.88
Div Yield
0.00%vs 1.66%
Today's Range
78
₹78.29
81.15
52 Week Range
52W Low₹78.60
52W High₹189.00
₹78.29
Downside-0.39%
Upside141.41%
Price Chart
Compare with Peers
Historical Ratios
Track top 12 most important financial ratios
P/E Ratio: Price to Earnings - Most used valuation metric
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Analyzing Investment Quality
Processing 9 key metrics...
Key Metrics
Hover for details
Valuation
Market Cap
₹580.42 Cr
Market Cap
Total market value of companyP/E Ratio
8.97
P/E Ratio
Price to Earnings. Lower is generally better (<25 is good)P/B Ratio
1.99
P/B Ratio
Price to Book Value. <3 may indicate undervaluationEPS
₹10.03
EPS
Earnings Per Share. Higher and growing is positiveProfitability
ROE
-%
ROE
Return on Equity. >15% is good, >20% is excellentROCE
19.10%
ROCE
Return on Capital Employed. >15% is goodNet Margin
10.57%
Net Margin
Net profit as % of revenue. >10% is goodOperating Margin
-%
Operating Margin
Operating profit margin. >15% is goodGrowth
EPS Growth (5Y)
-%
EPS Growth (5Y)
5-year EPS growth. >15% is strongRevenue Growth (5Y)
-%
Revenue Growth (5Y)
5-year revenue growth. >10% is goodQtr Sales Growth
15.10%
Qtr Sales Growth
Quarter-over-quarter sales growthQtr Profit Growth
95.60%
Qtr Profit Growth
Quarter-over-quarter profit growthFinancial Health
Debt/Equity
0.68
Debt/Equity
Financial leverage. <1 is good, <0.5 is excellentBook Value
₹62.80
Book Value
Net asset value per shareDividend Yield
-%
Dividend Yield
Annual dividend as % of price. >2% is goodPromoter Holding
55.00%
Promoter Holding
Promoter stake. >50% shows confidenceGood
Average
Needs Attention
SWOT Analysis
Strengths
5 points- •The company demonstrates robust profitability with an impressive Return on Equity (ROE) of 18.40% and Return on Capital Employed (ROCE) of 19.10%, showcasing efficient capital management.
- •Credo Brands Marketing Ltd reported a significant 95.60% growth in its latest quarterly profit after tax (PAT), highlighting strong recent operational momentum and improved earnings performance.
Weaknesses
4 points- •Institutional investor confidence appears to be waning, with FII holdings dropping from 3.56% to 0.53% and DII holdings from 10.42% to 2.35% over the last year, a notable concern.
- •Public shareholding has increased from 30.61% to 42.12% over the past year, which could lead to higher stock volatility and potentially dilute the influence of more stable institutional investors.
Opportunities
3 points- •Operating in the "Speciality Retail" sector, Credo Brands can capitalize on evolving consumer preferences and rising disposable incomes, driving market expansion and increased demand for its products.
- •Leveraging its brand, the company has an opportunity to diversify product lines or expand into new geographical markets, tapping into broader consumer segments and enhancing its overall market presence.
Threats
4 points- •The "Speciality Retail" sector faces intense competition from numerous established and emerging players, which could exert pressure on Credo Brands' market share, pricing power, and profit margins.
- •A potential economic slowdown poses a threat, as it could lead to reduced consumer discretionary spending on apparel, directly impacting Credo Brands' sales volumes and overall profitability.
Segment-wise Financial Analysis
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Fetching Cash Flow...
Shareholding Pattern
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Company Insider Trading Activity
No insider trading data available
Corporate Action
Company Announcements
Technical Analysis & Indicators
Standard pivot points - most widely used
Pivot Points (CLASSIC)
| Level | Price | Distance | % Change |
|---|---|---|---|
| R4 | ₹86.59 | +₹8.30 | +10.61% |
| R3 | ₹83.44 | +₹5.15 | +6.58% |
| R2 | ₹82.30 | +₹4.01 | +5.12% |
| R1 | ₹80.29 | +₹2.00 | +2.56% |
| PIVOT | ₹79.15 | 0.86 | 1.09% |
| CURRENT | ₹78.29 | - | - |
| S1 | ₹70.84 | -₹7.45 | -9.51% |
| S2 | ₹73.99 | -₹4.30 | -5.49% |
| S3 | ₹76.00 | -₹2.29 | -2.93% |
| S4 | ₹77.14 | -₹1.15 | -1.46% |
CPR Levels
Support
Resistance
S4
N/A
S3
N/A
S2
N/A
S1
N/A
| CPR |
BC: N/AP: N/ATC: N/A
R1
N/A
R2
N/A
R3
N/A
R4
N/A
LTP: N/A
PDH: N/A
PDL: N/A
● Market Sentiment
is trading CPR, indicating
● CPR Width
CPR is
● Opening Range
Day's range: ~
● Price Position
Trading Inside opening range
Delivery Volume Analysis & Trading Activity
Latest Volume+10.9% vs avg
1.61L
(11 Mar 2026)Delivery %+3.9% vs avg
65.0%
(11 Mar 2026)Avg Volume (20D)20-day average
1.45L
(11 Feb - 11 Mar)Avg Delivery %Trend ↑
61.0%
(11 Feb - 11 Mar)Delivery % indicates the percentage of traded volume that resulted in actual delivery. Higher delivery % (>50%) suggests genuine buying interest and stronger hands.
Peer Comparison & Industry Benchmarking
Quick Compare
Largest by Market Cap
Trent Ltd
1.48L ₹ Cr
Best Profit Growth
Thomas Scott India Ltd
150.00 %
Highest Dividend Yield
Brand Concepts Ltd
0.15 %
Peer Comparison
| Company Name |
|---|
 Brand Concepts Ltd |
 D.P. Abhushan Ltd |
 Go Fashion (India) Ltd |
 Sai Silks (Kalamandir) Ltd |
 Khadim India Ltd |
 Radhika Jeweltech Ltd |
 Baazar Style Retail Ltd |
 Thomas Scott India Ltd |
 Trent Ltd |
About
Credo Brands Marketing Ltd
Credo Brands Marketing Limited, established in 1998 and headquartered in Mumbai, India, operates the MUFTI brand, a prominent retailer of men's casual wear within the Indian market. The company's core business revolves around the design, manufacturing, and distribution of a diverse range of apparel designed for the modern man.
MUFTI's product catalog encompasses a comprehensive selection of men's clothing, covering a broad spectrum of styles and occasions. This includes an extensive array of topwear options, such as shirts, t-shirts, and sweatshirts; bottomwear choices like trousers, jeans, cargos, and chinos; and outerwear pieces ranging from jackets and blazers to sweaters. The brand also caters to specific needs with dedicated lines for party wear and athleisure apparel, reflecting a conscious effort to meet the multifaceted demands of its target demographic.
The company employs a multi-channel distribution strategy to reach its customers effectively. This integrated approach involves a robust network of physical retail outlets, encompassing both multi-brand stores and exclusive MUFTI branded locations, in addition to partnerships with large-format retailers. Furthermore, MUFTI leverages the power of e-commerce through its own dedicated online shop and strategic collaborations with various prominent online marketplaces. This omni-channel presence maximizes brand visibility and accessibility, ensuring that consumers can conveniently acquire MUFTI products through their preferred shopping method.
MUFTI's brand identity centers on offering authentic, relaxed, and urban casual styles. This positioning allows the brand to cater to a wide range of preferences within the contemporary men's fashion landscape, aiming to provide versatile and stylish options that seamlessly blend into different lifestyles. The company's sustained success in the Indian market indicates a strong understanding of consumer trends and a successful execution of its business strategy.
COMPANY FACTS - MUFTI
Registered Address
B-8, MIDC Central Road Marol, Marol, Next to MIDC Police Station, Andheri (E)
Mumbai
MAHARASHTRA
IN
Tel: 912261417200
Website:https://www.credobrands.in/
Company Details
Group: Consumer Discretionary Distribution & Retail
Sector: Consumer Discretionary
Industry: Specialty Retail
Exchange: NATIONAL STOCK EXCHANGE OF INDIA
Employees: 232
IPO Date: 27/12/2023
MANAGEMENT - MUFTI
Mr. Kamal Khushlani
Managing Director, Executive Chairman
Mr. Rasik Mittal
Chief Financial Officer
Mr. Sanjay Mutha
Compliance Officer, Company Secretary
Mr. Mohit Bhagnari
Vice President - Partner Retail
Mr. Pravin Gandhi
Vice President - Bengaluru Operations and Procurement
Mr. Haresh Mansharamani
Vice President - Sourcing and Vendor Development
Mr. Samar Patel
Vice President - Planning, Monitoring and Merchandising
Mr. R. V. Subramaniam
Vice President - Creatives and Design
Mr. Biswajeet Ghosal
Vice President - Retail and Business Development
Ms. Poonam Khushlani
Whole-time Director
Mr. Alpesh Mehta
Head, Distributor Partner Relationship
Dr. Manoj Nakra
Non-Executive Director
Investor Questions Answered
Credo Brands Marketing Ltd (MUFTI) Stock FAQs
Get answers to the most common questions about Credo Brands Marketing Ltd stock price, fundamentals, financial metrics, and investment analysis
The current share price of Credo Brands Marketing Ltd (MUFTI) is ₹78.29. Today, the stock has declined by ₹1.30 (1.63%), trading in a range of ₹78 to ₹81.15. The stock opened at ₹80.37 with a trading volume of 1,60,935 shares.
Credo Brands Marketing Ltd can be considered for long-term investment based on several factors. The company has a market capitalization of ₹580.42 crores, P/E ratio of 8.97, ROE of 0.00%, and ROCE of 19.10%. The dividend yield stands at 0.00%. However, investment decisions should be based on your financial goals, risk appetite, and thorough research. It's recommended to consult with a SEBI-registered financial advisor before making investment decisions.
The 52-week high price of Credo Brands Marketing Ltd (MUFTI) is ₹189, while the 52-week low is ₹78.6. Currently trading at ₹78.29, the stock is -0.3% away from its 52-week low and 58.6% below its 52-week high. These levels help investors understand the stock's price volatility and trading range over the past year.
Whether to buy Credo Brands Marketing Ltd stock at ₹78.29 depends on multiple factors. The stock is currently trading with a P/E ratio of 8.97 and P/B ratio of N/A. Today's performance shows a loss of 1.63%. Consider analyzing the company's fundamentals, technical indicators, industry trends, and your investment horizon. Compare these metrics with industry peers and consult a financial advisor for personalized advice.
Credo Brands Marketing Ltd offers a dividend yield of 0.00%, which means for every ₹100 invested at the current price of ₹78.29, you can expect to receive approximately ₹0.00 annually as dividends. The face value of the stock is ₹2.00. For information about the next dividend announcement and ex-dividend date, please check the company's official announcements or visit the BSE/NSE websites.
Credo Brands Marketing Ltd's key financial metrics include: P/E Ratio: 8.97, P/B Ratio: N/A, ROE: 0.00%, ROCE: 19.10%, Dividend Yield: 0.00%, EPS: ₹10.03, Book Value: ₹62.8, Debt-to-Equity: 0.68, and Current Ratio: N/A. The company's market cap stands at ₹580.42 crores. These metrics help evaluate the company's valuation, profitability, and financial health.
Credo Brands Marketing Ltd stock opened at ₹80.37 and is currently trading at ₹78.29, showing a decline of ₹1.30 (1.63%). The intraday high is ₹81.15 and low is ₹78. The trading volume stands at 1,60,935 shares, indicating moderate market participation today.
Credo Brands Marketing Ltd has a Price-to-Earnings (P/E) ratio of 8.97, which means investors are willing to pay ₹8.97 for every ₹1 of earnings. With an EPS of ₹10.03, this P/E ratio suggests the stock may be undervalued or facing growth challenges. Compare this with industry peers and historical P/E ratios for better context.
Credo Brands Marketing Ltd has a market capitalization of ₹580.42 crores, making it a small-cap company. Market cap is calculated by multiplying the current stock price (₹78.29) by the total number of outstanding shares. This metric helps investors understand the company's size, stability, and investment risk profile.
Credo Brands Marketing Ltd has a book value of ₹62.8 per share and a Price-to-Book (P/B) ratio of N/A. The current market price is ₹78.29, which is 24.7% above the book value. A P/B ratio below 1 may indicate undervaluation or asset quality concerns.
Credo Brands Marketing Ltd has a Return on Equity (ROE) of 0.00% and Return on Capital Employed (ROCE) of 19.10%. ROE measures how efficiently the company generates profits from shareholders' equity, while ROCE indicates how well the company uses its capital to generate profits. These returns may need improvement for better profitability. Higher percentages generally indicate better financial performance.
Credo Brands Marketing Ltd operates in the diversified sector and belongs to the general industry. The company competes with other players in this space and its performance is influenced by sector-specific trends, regulatory changes, and market dynamics. Understanding the sector helps investors assess growth potential, cyclical patterns, and industry-specific risks that may impact the stock's performance.
Credo Brands Marketing Ltd has a debt-to-equity ratio of 0.68, which measures the company's financial leverage by comparing total debt to shareholders' equity. This moderate ratio indicates balanced use of debt and equity. Lower ratios generally indicate lower financial risk, but optimal levels vary by industry.
Credo Brands Marketing Ltd has an Earnings Per Share (EPS) of ₹10.03, which represents the company's profit allocated to each outstanding share. With a current stock price of ₹78.29 and P/E ratio of 8.97, investors are paying 8.97 times the annual earnings per share. The company may need to improve its earnings performance. Track EPS growth over quarters to assess earnings momentum.
Credo Brands Marketing Ltd has reported a sales growth of N/A% and profit growth of N/A%. The company may be facing growth challenges or operating in a mature market. Consistent growth over multiple quarters is a positive indicator for long-term investors. Compare these growth rates with industry peers for better perspective.
Credo Brands Marketing Ltd has a current ratio of N/A, which measures the company's ability to pay short-term obligations with current assets. A ratio below 1 may indicate potential liquidity concerns. This metric is crucial for assessing the company's working capital management and financial safety.
To analyze Credo Brands Marketing Ltd stock, consider: 1) Fundamental Analysis - Review P/E (8.97), ROE (0.00%), debt-to-equity (0.68), and growth rates. 2) Technical Analysis - Check 52-week range (₹78.60 - ₹189.00), moving averages, and chart patterns. 3) Valuation - Compare current price (₹78.29) with book value (₹62.80) and industry peers. 4) Financial Health - Assess current ratio (N/A) and cash flows. 5) Growth Prospects - Evaluate sales growth (N/A%) and profit growth (N/A%). Always diversify and consult a financial advisor.
The face value (or par value) of Credo Brands Marketing Ltd share is ₹2.00. Face value is the nominal value of a share as stated in the company's charter and is used for accounting purposes and calculating dividends. The current market price of ₹78.29 is 3815x the face value. Face value remains constant unless the company undergoes a stock split or bonus issue, while market price fluctuates based on demand and supply.
Investing in Credo Brands Marketing Ltd carries several risks: 1) Market Risk - Stock price volatility (52-week range: ₹78.60 - ₹189.00). 2) Business Risk - Industry-specific challenges in the sector. 3) Financial Risk - Debt-to-equity ratio of 0.68 indicates leverage. 4) Liquidity Risk - Based on trading volume of 1,60,935 shares. 5) Valuation Risk - P/E of 8.97 may indicate over/undervaluation. 6) Economic Risk - Macroeconomic factors affecting the industry. Diversify your portfolio and invest only what you can afford to lose.
Credo Brands Marketing Ltd operates in the industry with key metrics: P/E ratio of 8.97, ROE of 0.00%, market cap of ₹580.42 crores, and dividend yield of 0.00%. To make an informed comparison, analyze these metrics against industry peers considering factors like revenue growth (N/A%), profit margins, debt levels (D/E: 0.68), and market position. Use our peer comparison tool on this page to see detailed side-by-side analysis with competitors.
Target prices for Credo Brands Marketing Ltd vary among analysts and depend on multiple factors including earnings projections, industry trends, and market conditions. The stock is currently trading at ₹78.29, with a 52-week range of ₹78.60 to ₹189.00. Based on fundamentals like P/E (8.97), ROE (0.00%), and growth rates, analysts may have different target prices. Always refer to recent research reports from reputed brokerages and make decisions based on your own analysis and risk appetite.
Consider selling Credo Brands Marketing Ltd stock when: 1) Target Price Achieved - If the stock reaches your predetermined target from current ₹78.29. 2) Fundamental Deterioration - Declining ROE (currently 0.00%), increasing debt (D/E: 0.68), or falling growth rates. 3) Better Opportunities - Finding stocks with superior risk-reward ratios. 4) Portfolio Rebalancing - When the stock becomes overweight in your portfolio. 5) Changed Investment Thesis - If reasons for buying no longer hold. 6) Stop Loss - If price falls below your risk threshold. Always base decisions on thorough analysis rather than emotions.
Tax implications for Credo Brands Marketing Ltd stock investments: 1) Short-term Capital Gains (STCG) - If sold within 1 year, gains taxed at 15% plus cess. 2) Long-term Capital Gains (LTCG) - If held over 1 year, gains above ₹1 lakh taxed at 10% without indexation. 3) Dividend Income - Dividends (current yield: 0.00%) are taxable as per your income tax slab. 4) Securities Transaction Tax (STT) - Applicable on both buy and sell transactions. 5) Intraday Trading - Treated as speculative income, taxed as per slab. Tax laws change periodically, so consult a tax advisor for personalized guidance and latest regulations.
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