Market closedLast updated 26 July 2026, 9:38 pm ISTData NSENot investment advice
Credo Brands Marketing

Credo Brands Marketing Share Price Today (MUFTI)

TechnicalsTV Chart
82.92
0.45−0.54%
Overall Score64/100
Day range81
₹82.92
85
52-week63
₹82.92
171
Above low+31.5%
Below high51.5%
Range position18%
Open83.00
Prev Close83.37
Bid82.90100
Ask82.95100

TODAY IN ONE LINE

MUFTI slipped 0.5% on light volume, in line with Nifty's -0.4% move, supported by recent strong earnings.

With a market cap of ₹541.14 Cr., it trades at a P/E of N/A. Track live valuations, technical indicators, and peers comparison below. Check delivery conviction and recent filings to build your view.

Volume80.8K+6%vs 20D avg
Market Cap₹541.14 Cr.
Promoter55.01%
Face Value₹2
Fwd P/E
PEG
EV/EBITDA1.8
P/S0.94
ROA6.35%
Beta1.33
Div Payout41.38%
THE STOCK SCORE

How good is this company?

Overall performance across 5 key dimensions.

Overall Score64/100
Updated 25 Jul
Each card tappable → shows formula + inputs
FLAGS & NEWS

Credo Brands Marketing flags & news 

Key strengths, potential risks, and recent updates.

9 green flags🚩 1 red flag

Green Flags

  • Quarterly OutperformanceLatest quarter Sales up 15.1% and Profit up 95.6%
  • High Capital EfficiencyROCE of 19.1% indicating pricing power
  • Strong Return on EquityHealthy ROE of 18.4%
  • Healthy Operating MarginsOPM is structurally strong at 29.3%
  • High Promoter HoldingPromoters hold 55.0% skin-in-the-game
  • Steady Dividend YieldReliable 3.54% dividend yield
  • Virtually Debt-FreeVery low Debt-to-Equity of 0.01x
  • Positive Free Cash FlowFCF has been positive for 3 consecutive years
  • Zero Pledge RiskNo recent active promoter pledging found

Red Flags

  • Rising Receivables vs SalesReceivables grew 12.7% outpacing sales growth of 9.0%

Latest Credo Brands Marketing News

THE CHANGELOG

What changed recently?

Recent events, corporate actions, and announcements.

No recent changes found for this period.
🔒Prime: full history + alerts on this stock
Valuation

Credo Brands Marketing Limited valuation: P/E, P/B and sector benchmarks.

Twelve years of multiples investors have paid for Credo Brands Marketing Limited, framed against the sector median so the premium or discount is obvious at a glance.

Key MetricsMarket + reported · 24 Jul 2026Consolidated

Market-priced ratios use the latest available quote; accounting metrics use the latest reported filing. Compare values with matched peers and the company's own history.

Valuation

Valuation

Market Cap
₹541.14 Cr.
P/E Ratio
P/B Ratio
EPS
₹7.25
Profitability

Profitability

ROE
18.4%
ROCE
19.1%
Net Margin
8.01%
Op Margin
29.3%
Growth

Growth

EPS YoY
9.5%
Revenue YoY
5.9%
Qtr Sales
15.1%
Qtr Profit
95.6%
Financial Health

Financial Health

Debt / Equity
0.58
Book Value
₹67.1
Div Yield
3.54%
Promoter Holding
55.01%
Technicals

Credo Brands Marketing Limited technical analysis: indicators, pivots and CPR.

Live RSI, MACD and moving-average signals plus today's pivot and Central Pivot Range levels for Credo Brands Marketing Limited — derived from the live tape, not yesterday's close.

Credo Brands Marketing Limited last traded at ₹82.92 with an intraday range of ₹81.38–₹84.5 — live indicator, pivot and CPR signals below.

Last updated: 26 July 2026, 9:38 pm IST

Pivot points

Standard pivot — most widely referenced.

Pivot levels · Classic

Live: ₹82.92
LevelPrice (₹)Distance% Δ
R490.73+7.81+9.41%
R387.61+4.69+5.65%
R286.05+3.13+3.78%
R184.49+1.57+1.89%
PIVOT82.930.010.02%
CURRENT82.92
S181.37-1.55-1.87%
S279.81-3.11-3.75%
S378.25-4.67-5.64%
S475.13-7.79-9.40%
CPR Levels
Support
Resistance
S4
S3
S2
S1
| CPR |
BC: 82.93P: 82.93TC: 82.94
R1
R2
R3
R4
indicator
LTP: 82.92
PDH: 84.98
PDL: 83.00
● Market Sentiment

MUFTI is trading Below CPR, indicating Bearishness

● CPR Width

CPR is Narrower, suggesting likely for trending moves

● Opening Range

Day's range: 8384.36

● Price Position

Trading Below opening range, showing Bearishness

Financials

Credo Brands Marketing Limited financials: P&L, balance sheet, cash flow, ratios.

Reported annual and quarterly results for Credo Brands Marketing Limited — consolidated or standalone — with margins, YoY growth and key ratios inline.

Credo Brands Marketing Limited reports its full P&L, balance sheet, cash flow and ratios on this page — current market capitalisation of ₹541.14 Cr. and reported EPS of ₹7.25.

iTap any row for a plain-English meaningChange vs a year ago — green means the move is healthy for that line, red means it isn’tDerivedCalculated by us, not reported directly
Mobile view
Latest vs previous year
MetricMar 2024Mar 2025
Revenue from Operations567
618
9.0%
Sales Growth YoY %Derived
8.96%
Other Income5
6
31.7%
Total Income572
624
9.1%
241
264
9.5%
Gross ProfitDerived326
354
8.5%
Gross Margin %Derived57.47%
57.25%
166
174
5.2%
EBITDA (Operating Profit)Derived161
180
12.0%
OPM %Derived28.30%
29.08%
86
94
9.0%
Profit Before Tax (PBT)79
92
16.3%
20
23
18.9%
Effective Tax %Derived24.97%
25.52%
Total Profit for Period59
68
15.5%
Net Profit (Owner's PAT)Derived59
68
15.5%
Net Profit Margin %Derived10.43%
11.06%
PAT Growth YoY %Derived
15.50%
Earnings Per Share (EPS ₹)9.18
10.47
14.1%
Diluted Shares Outstanding (Cr)6
7
1.3%
Other Comprehensive Income (Net of Tax)-0
0
590.2%
Total Expenses (incl. D&A & Interest)493
532
8.0%
Material Cost % of RevenueDerived2.95%
2.46%
Employee Cost % of RevenueDerived5.56%
5.19%
Other Cost % of RevenueDerived23.62%
22.99%
Interest Coverage (x)Derived4.09x
4.36x
all values in ₹ Cr unless marked % / x / ₹ · fiscal-period end shown · reported figures via Stockezee financials API · annual results may be audited; quarterly results may be unaudited or limited-review
Segment Analysis

Credo Brands Marketing segment analysis : revenue and profit mix.

Disclosed business segments at Credo Brands Marketing with their share of revenue and profit, switchable between consolidated and standalone reporting.

Credo Brands Marketing discloses revenue and profit across multiple business segments — toggle between consolidated and standalone views to see the mix.

Segment-wise Financial Analysis

Thesis

The Bull, Bear, and Flip case for Credo Brands Marketing Limited.

Our AI distills the core fundamental drivers supporting Credo Brands Marketing Limited, the risks that threaten it, and the quantitative conditions that could weaken the thesis.

Credo Brands Marketing Limited's investment case rests on 10 positive markers and 10 flagged concerns drawn from the latest reported filings.

bull case

What you're getting.

  • Robust ROE 18.40% and ROCE 19.10% demonstrate efficient capital deployment.

  • Operating margin 13.48% significantly outperforms specialty retail sector peers.

  • P/E 12.56x substantially below sector median 64.6x, offering attractive valuation.

  • Promoter holding 55.01% signals strong management commitment and aligned interests.

  • Latest quarterly EPS grew 10.2% YoY despite challenging retail environment.

bear case

Key Risks.

  • FII holdings eased from 3.56% to 0.53%, signals foreign investor caution.

  • 5-year revenue and EPS growth at 0% limit long-term upside potential.

  • Cash per share zero, providing minimal liquidity cushion for downturns.

  • Beta 1.32 indicates higher volatility than market, increasing portfolio risk.

  • DII holdings dropped from 10.42% to 2.35%, reducing institutional support.

flip conditions

Flip Conditions.

  • Reassess if quarterly profit growth turns negative for two consecutive quarters. The bull case relies on compounding earnings.

  • Watch interest coverage if debt-to-equity climbs above 1.08. Balance sheet risk re-prices growth multiples fast.

  • Return-quality risk. ROE below 13% would indicate weaker capital compounding.

  • Income thesis breaks if the dividend is cut or yield falls below 1.77%.

Shareholding

Credo Brands Marketing shareholding pattern: promoters, FII, DII and public.

Quarter-on-quarter ownership shifts in Credo Brands Marketing — who is buying, who is exiting, and which institutions hold the largest positions.

Shareholding Pattern

AnnualJun 2026

Promoters54.99%0.02%
FII0.51%0.05%
DII3.04%0.32%
Public41.46%0.29%

Ownership Distribution

Promoters
54.99%
Foreign Institutions
0.51%
Domestic Institutions
3.04%
Retail & Public
41.46%

Category Trends

Foreign Institutions Breakdown
Total Holding: 0.51%
Net Change: +0.05%
Detailed Institutions1 institutions
Total Holding0.00%
Net Change+0.00%
Institution Name
Trend (Last 6)
Holding %
QoQ Change
YoY ChangePeriod
Societe Generale - ODI
0.00%
0.00%
0.00%
Jun 2026
Peers

Credo Brands Marketing Limited peer comparison — same-sector benchmarks.

Same-sector listed peers ranked on P/E, market cap, dividend yield and growth — Credo Brands Marketing Limited is highlighted for quick read-across.

09 · Chart Patterns

Credo Brands Marketing Limited chart patterns: breakouts, tops and bottoms.

Auto-detected classical chart patterns for Credo Brands Marketing Limited — Double Top/Bottom, Head & Shoulders, Triple Bottom and more — with break levels, targets and quality scores across Intraday, Daily and Weekly timeframes.

  1. 1Pick how to scan. Detection sets sensitivity — Daily (standard) → Weekly (big swings). History sets how far back to look.
  2. 2Read the summary. The tiles at the top give the current read: net bias, the strongest pattern, and the one nearest to triggering.
  3. 3Scan the list. Use the Actionable, Watchlist, and History tabs to browse patterns. Click a pattern card to focus it.
  4. 4Inspect on the chart. Focusing draws the pattern’s pivots plus its break (blue), target (amber) and invalidation lines.
  5. 5Filter to what matters. Use the status controls (Confirmed, Forming, Invalidated) to hide noise and find exactly what you are looking for.
Detection
History
Click a pattern card to draw the pattern shape on the candles — labeled pivots (Head, Shoulders, Bottoms), neckline, breakout point, projection and invalidation. Click again to clear.
0 patterns
Historical accuracy
0 of 0 confirmed patterns reached projection
Avg move when projection reached
measured from break level
Avg sessions to projection
after confirmation
Best pattern on MUFTI
needs ≥3 completions

Pattern history — every completed pattern and its outcome

No completed patterns yet.
View full MUFTI pattern history & scanner →
Delivery Conviction

Credo Brands Marketing Limited delivery volume — last 20 sessions of conviction.

Daily traded volume and delivery percentage for Credo Brands Marketing Limited over 20 sessions — the gap between intraday flipping and genuine accumulation.

Latest session delivery in Credo Brands Marketing Limited stood at 45.8% of traded volume, against a 20-day average of 52.8%.

Avg Delivery (20D)52.8%-7.1 ppt latest vs avg
Highest Delivery68.7%on 21 Jul
Avg Volume (20D)76.5 K20-day run-rate
Conviction Trend↑ Strengthening-7.1 ppt latest read
Volume & Delivery · last 20 sessions
Exchange Filings & Investor Updates

Credo Brands Marketing announcements: results, concalls, ratings, M&A.

Filings Credo Brands Marketing sent to the exchanges, sequenced as they hit the tape — concall transcripts, results, credit ratings and presentations.

Credo Brands Marketing files concall transcripts, results, credit ratings and corporate-action notices on the NSE and BSE exchange portals — latest 51 documents below.

  1. 16 Jul 2026Certificate under SEBI (Depositories and Participants) Regulations, 2018View PDF

    Certificate under SEBI (Depositories and Participants) Regulations, 2018

    Credo Brands Marketing Limited has informed the Exchange about Certificate under SEBI (Depositories and Participants) Regulations, 2018

  2. 25 Jun 2026Trading WindowView PDF

    Trading Window

    Credo Brands Marketing Limited has informed the Exchange regarding the Trading Window closure pursuant to SEBI (Prohibition of Insider Trading)…

  3. 23 May 2026Copy of Newspaper PublicationView PDF

    Copy of Newspaper Publication

    Credo Brands Marketing Limited has informed the Exchange about Copy of Newspaper Publication

  4. 21 May 2026Disclosure under SEBI Takeover RegulationsView PDF

    Disclosure under SEBI Takeover Regulations

    Kamal Khushlani has Submitted to the Exchange a copy of Disclosure under Regulation 31(4) of the Securities and Exchange Board of India (Substantial…

  5. 13 May 2026Analysts/Institutional Investor Meet/Con. Call UpdatesView PDF

    Analysts/Institutional Investor Meet/Con. Call Updates

    Credo Brands Marketing Limited has informed the Exchange about Schedule of meet

Corporate Actions

Credo Brands Marketing dividend history, splits and bonus issues.

Every dividend, stock split and bonus issue Credo Brands Marketing has declared, sequenced by announce and record date.

Credo Brands Marketing corporate-action history below covers all declared dividends, stock splits and bonus issues recorded with NSE and BSE.

About the Company

About Credo Brands Marketing Limited: business, sector, key facts.

What Credo Brands Marketing Limited does, where it operates, the people running it, and the numbers that describe the entity behind the ticker.

Credo Brands Marketing Limited operates in the Speciality Retail industry under the Consumer Services sector, listed as NSE: MUFTI, BSE: 544058.

MUFTI
Consumer Services

Credo Brands Marketing Limited

NSE · MUFTI·BSE · 544058·www.credobrands.in

Credo Brands Marketing Limited, established in 1998 and headquartered in Mumbai, India, operates the MUFTI brand, a prominent retailer of men's casual wear within the Indian market. The company's core business revolves around the design, manufacturing, and distribution of a diverse range of apparel designed for the modern man.

MUFTI's product catalog encompasses a comprehensive selection of men's clothing, covering a broad spectrum of styles and occasions. This includes an extensive array of topwear options, such as shirts, t-shirts, and sweatshirts; bottomwear choices like trousers, jeans, cargos, and chinos; and outerwear pieces ranging from jackets and blazers to sweaters. The brand also caters to specific needs with dedicated lines for party wear and athleisure apparel, reflecting a conscious effort to meet the multifaceted demands of its target demographic.

The company employs a multi-channel distribution strategy to reach its customers effectively. This integrated approach involves a robust network of physical retail outlets, encompassing both multi-brand stores and exclusive MUFTI branded locations, in addition to partnerships with large-format retailers. Furthermore, MUFTI leverages the power of e-commerce through its own dedicated online shop and strategic collaborations with various prominent online marketplaces. This omni-channel presence maximizes brand visibility and accessibility, ensuring that consumers can conveniently acquire MUFTI products through their preferred shopping method.

MUFTI's brand identity centers on offering authentic, relaxed, and urban casual styles. This positioning allows the brand to cater to a wide range of preferences within the contemporary men's fashion landscape, aiming to provide versatile and stylish options that seamlessly blend into different lifestyles. The company's sustained success in the Indian market indicates a strong understanding of consumer trends and a successful execution of its business strategy.

company facts
Employees
SectorConsumer Services
HeadquartersMumbai, India
Market Cap₹541.14 Cr.
Listed OnNSE
leadership25 on record
Dr. Manoj Nakra
Non-Executive Director
Mr. Alpesh Mehta
Head, Distributor Partner Relationship
Mr. Alpesh Mehta
Head of Distributor Partner Relationship
Mr. Amer Jaleel
Independent Director
Mr. Biswajeet Ghosal
Vice President - Retail and Business Development
Mr. Biswajeet Ghosal
Vice President of Retail & Business Development
Mr. Haresh Mansharamani
Vice President - Sourcing and Vendor Development
Mr. Haresh Mansharamani
Vice President of Sourcing & Vendor Development
Mr. Kamal Khushlani
Managing Director, Executive Chairman
Mr. Kamal Khushlani
Chairman & MD
Mr. Mohit Bhagnari
Vice President - Partner Retail
Mr. Mohit Bhagnari
Vice President of Partner Retail
§ ∞ · Plainly Answered

Questions investors ask about Credo Brands Marketing Limited (MUFTI).

Quick answers grounded in this page's data — price action, fundamentals, ratios and ownership.

01What is the current share price of Credo Brands Marketing Limited (MUFTI)?

The current share price of Credo Brands Marketing Limited (MUFTI) is ₹82.92. Today, the stock has declined by ₹0.45 (0.54%), trading in a range of ₹81.38 to ₹84.5. The stock opened at ₹83 with a trading volume of 80,754 shares.

02Is Credo Brands Marketing Limited stock a good investment for long-term?

Credo Brands Marketing Limited can be considered for long-term investment based on several factors. The company has a market capitalization of ₹541.14 crores, P/E ratio of 0.00, ROE of 18.40%, and ROCE of 19.10%. The dividend yield stands at 3.54%. However, investment decisions should be based on your financial goals, risk appetite, and thorough research. It's recommended to consult with a SEBI-registered financial advisor before making investment decisions.

03What is the 52-week high and low price of Credo Brands Marketing Limited stock?

The 52-week high price of Credo Brands Marketing Limited (MUFTI) is ₹171.08, while the 52-week low is ₹63.06. Currently trading at ₹82.92, the stock is 18.4% away from its 52-week low and 51.5% below its 52-week high. These levels help investors understand the stock's price volatility and trading range over the past year.

04Should I buy Credo Brands Marketing Limited stock at the current price?

Whether to buy Credo Brands Marketing Limited stock at ₹82.92 depends on multiple factors. The stock is currently trading with a P/E ratio of 0.00 and P/B ratio of 0.00. Today's performance shows a loss of 0.54%. Consider analyzing the company's fundamentals, technical indicators, industry trends, and your investment horizon. Compare these metrics with industry peers and consult a financial advisor for personalized advice.

05What is the dividend yield of Credo Brands Marketing Limited and when is the next dividend?

Credo Brands Marketing Limited offers a dividend yield of 3.54%, which means for every ₹100 invested at the current price of ₹82.92, you can expect to receive approximately ₹3.54 annually as dividends. The face value of the stock is ₹2.00. For information about the next dividend announcement and ex-dividend date, please check the company's official announcements or visit the BSE/NSE websites.

06What are the key financial ratios and metrics of Credo Brands Marketing Limited?

Credo Brands Marketing Limited's key financial metrics include: P/E Ratio: 0.00, P/B Ratio: 0.00, ROE: 18.40%, ROCE: 19.10%, Dividend Yield: 3.54%, EPS: ₹7.25, Book Value: ₹67.1, and Debt-to-Equity: 0.58. The company's market cap stands at ₹541.14 crores. These metrics help evaluate the company's valuation, profitability, and financial health.

07How is Credo Brands Marketing Limited stock performing today in the market?

Credo Brands Marketing Limited stock opened at ₹83 and is currently trading at ₹82.92, showing a decline of ₹0.45 (0.54%). The intraday high is ₹84.5 and low is ₹81.38. The trading volume stands at 80,754 shares, indicating moderate market participation today.

08What is the P/E ratio of Credo Brands Marketing Limited and what does it indicate?

Credo Brands Marketing Limited has a Price-to-Earnings (P/E) ratio of 0.00, which means investors are willing to pay ₹0.00 for every ₹1 of earnings. With an EPS of ₹7.25, this P/E ratio suggests the stock may be undervalued or facing growth challenges. Compare this with industry peers and historical P/E ratios for better context.

Disclaimer

The data, ratios and commentary about Credo Brands Marketing Limited (MUFTI) on this page are published for educational and informational purposes only and are not investment, legal or tax advice. StockeZee is not a SEBI-registered investment adviser, research analyst or portfolio manager, and no content here should be construed as a recommendation to buy, hold or sell any security. Live and historical market data may be delayed, revised by the exchanges, or contain errors; figures sourced from third-party feeds and corporate disclosures may not always be current. Past performance is not indicative of future results, and equity investments carry the risk of capital loss. Before acting on anything you read here, please consult a SEBI-registered financial advisor and read all scheme-related documents carefully.