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CREDO BRANDS MARKETING L

CREDO BRANDS MARKETING L Latest Share Price (MUFTI)

TechnicalsTV Chart
72.78
1.31−1.77%
Overall Score69/100
Day range73
₹72.78
75
52-week63
₹72.78
122
Above low+15.4%
Below high40.3%
Range position16%
Open74.09
Prev Close74.09
Bid72.76100
Ask72.81100

TODAY IN ONE LINE

MUFTI fell 1.8% on light volume, lagging Nifty's -0.3% move.

With a market cap of ₹478.68 Cr., it trades at a P/E of N/A. Track live valuations, technical indicators, and peers comparison below. Check delivery conviction and recent filings to build your view.

Volume70.1K26%vs 20D avg
Price Band20
Lower Band59.28
Upper Band88.9
Tick Size0.01
Daily Volatility2.63%
Annualised Vol50.25%
Market Cap₹478.68 Cr.
PromoterNot applicable
Face Value₹2
Fwd P/E
PEG
EV/EBITDA1.8
P/S0.94
ROA6.35%
Beta1.33
Div Payout41.38%
THE STOCK SCORE
Overall Score69/100
Updated 07 Sept

How good is this company?

Overall performance across 5 key dimensions.

Each card tappable → shows formula + inputs
FLAGS & NEWS

CREDO BRANDS MARKETING L flags & news 

Key strengths, potential risks, and recent updates.

6 green flags🚩 3 red flags

Green Flags

  • High Capital EfficiencyROCE of 17.2% indicating pricing power
  • Healthy Operating MarginsOPM is structurally strong at 15.1%
  • Steady Dividend YieldReliable 2.73% dividend yield
  • Virtually Debt-FreeVery low Debt-to-Equity of 0.00x
  • Positive Free Cash FlowFCF has been positive for 3 consecutive years
  • Zero Pledge RiskNo recent active promoter pledging found

Red Flags

  • Sales ContractionQuarterly sales dropped 78.8% YoY
  • Promoter SellingPromoter holding decreased by 55.01% QoQ
  • Rising Receivables vs SalesReceivables grew 12.7% outpacing sales growth of 9.0%

Latest CREDO BRANDS MARKETING L News

THE CHANGELOG

What changed recently?

Recent events, corporate actions, and announcements.

11 SEPT 2026
corporate
Appointment - Credo Brands Marketing Limited has informed the Exchange regarding Appointment of Mr Kamal Khushlani...
View PDF
11 SEPT 2026
corporate
Shareholders meeting - Credo Brands Marketing Limited has informed the Exchange regarding Proceedings of Annual General Mee...
View PDF
🔒Prime: full history + alerts on this stock
Valuation

CREDO BRANDS MARKETING L valuation: P/E, P/B and sector benchmarks.

Twelve years of multiples investors have paid for CREDO BRANDS MARKETING L, framed against the sector median so the premium or discount is obvious at a glance.

Key MetricsMarket + reported · 11 Sept 2026Consolidated

Market-priced ratios use the latest available quote; accounting metrics use the latest reported filing. Compare values with matched peers and the company's own history.

Valuation

Valuation

Market Cap
₹478.68 Cr.
P/E Ratio
P/B Ratio
EPS
₹0.35
Profitability

Profitability

ROE
10.81%
ROCE
17.18%
Net Margin
8.01%
Op Margin
15.08%
Growth

Growth

EPS YoY
9.5%
Revenue YoY
5.9%
Qtr Sales
-78.84%
Qtr Profit
-95.18%
Financial Health

Financial Health

Debt / Equity
Book Value
₹67.07
Div Yield
2.73%
Promoter Holding
Not applicable
Technicals

CREDO BRANDS MARKETING L technical analysis: indicators, pivots and CPR.

Latest RSI, MACD and moving-average signals plus the latest pivot and Central Pivot Range levels for CREDO BRANDS MARKETING L — derived from the latest tape, not yesterday's close.

CREDO BRANDS MARKETING L last traded at ₹72.78 with an intraday range of ₹72.5–₹74.5 — latest indicator, pivot and CPR signals below.

Last updated: 15 September 2026, 4:08 pm IST

Pivot points

Standard pivot — most widely referenced.

Pivot levels · Classic

Last: ₹72.78
LevelPrice (₹)Distance% Δ
R478.02+5.24+7.20%
R376.02+3.24+4.45%
R275.26+2.48+3.41%
R174.02+1.24+1.70%
PIVOT73.260.480.66%
CURRENT72.78
S172.02-0.76-1.04%
S271.26-1.52-2.09%
S370.02-2.76-3.79%
S468.02-4.76-6.54%
CPR Levels
Support
Resistance
S4
S3
S2
S1
| CPR |
BC: 73.02P: 73.26TC: 73.50
R1
R2
R3
R4
indicator
LTP: 72.78
PDH: 77.00
PDL: 73.21
● Market Sentiment

MUFTI is trading Below CPR, indicating Bearishness

● CPR Width

CPR is Wider, suggesting unlikely for trending moves

● Opening Range

Day's range: 73.4474.5

● Price Position

Trading Below opening range, showing Bearishness

Financials

CREDO BRANDS MARKETING L financials: P&L, balance sheet, cash flow, ratios.

Reported annual and quarterly results for CREDO BRANDS MARKETING L — consolidated or standalone — with margins, YoY growth and key ratios inline.

CREDO BRANDS MARKETING L reports its full P&L, balance sheet, cash flow and ratios on this page — current market capitalisation of ₹478.68 Cr. and reported EPS of ₹0.35.

iTap any row for a plain-English meaningChange vs a year ago — green means the move is healthy for that line, red means it isn’tDerivedCalculated by us, not reported directly
Mobile view
Latest vs previous year
MetricMar 2024Mar 2025
Revenue from Operations567
618
9.0%
Sales Growth YoY %Derived
8.96%
Other Income5
6
31.7%
Total Income572
624
9.1%
241
264
9.5%
Gross ProfitDerived326
354
8.5%
Gross Margin %Derived57.47%
57.25%
166
174
5.2%
EBITDA (Operating Profit)Derived161
180
12.0%
OPM %Derived28.30%
29.08%
86
94
9.0%
Profit Before Tax (PBT)79
92
16.3%
20
23
18.9%
Effective Tax %Derived24.97%
25.52%
Total Profit for Period59
68
15.5%
Net Profit (Owner's PAT)Derived59
68
15.5%
Net Profit Margin %Derived10.43%
11.06%
PAT Growth YoY %Derived
15.50%
Earnings Per Share (EPS ₹)9.18
10.47
14.1%
Diluted Shares Outstanding (Cr)6
7
1.3%
Other Comprehensive Income (Net of Tax)-0
0
590.2%
Total Expenses (incl. D&A & Interest)493
532
8.0%
Material Cost % of RevenueDerived2.95%
2.46%
Employee Cost % of RevenueDerived5.56%
5.19%
Other Cost % of RevenueDerived23.62%
22.99%
Interest Coverage (x)Derived4.09x
4.36x
all values in ₹ Cr unless marked % / x / ₹ · fiscal-period end shown · reported figures via Stockezee financials API · annual results may be audited; quarterly results may be unaudited or limited-review
Segment Analysis

CREDO BRANDS MARKETING L segment analysis : revenue and profit mix.

Disclosed business segments at CREDO BRANDS MARKETING L with their share of revenue and profit, switchable between consolidated and standalone reporting.

CREDO BRANDS MARKETING L discloses revenue and profit across multiple business segments — toggle between consolidated and standalone views to see the mix.

Segment-wise Financial Analysis

Thesis

The Bull, Bear, and Flip case for CREDO BRANDS MARKETING L.

Our AI distills the core fundamental drivers supporting CREDO BRANDS MARKETING L, the risks that threaten it, and the quantitative conditions that could weaken the thesis.

CREDO BRANDS MARKETING L's investment case rests on 0 positive markers and 1 flagged concerns drawn from the latest reported filings.

bull case

What you're getting.

No strengths or opportunities on record.

bear case

Key Risks.

  • SWOT generation temporarily unavailable due to model error. The security token included in the request is invalid.

flip conditions

Flip Conditions.

  • Reassess if quarterly profit growth turns negative for two consecutive quarters. The bull case relies on compounding earnings.

  • Return-quality risk. ROE below 8% would indicate weaker capital compounding.

  • Income thesis breaks if the dividend is cut or yield falls below 1.36%.

Shareholding

CREDO BRANDS MARKETING L shareholding pattern: promoters, FII, DII and public.

Quarter-on-quarter ownership shifts in CREDO BRANDS MARKETING L — who is buying, who is exiting, and which institutions hold the largest positions.

Shareholding Pattern

AnnualJun 2026

Public41.46%0.29%
Promoters54.99%0.02%
DII3.04%0.32%
FII0.51%0.05%

Ownership Distribution

Retail & Public
41.46%
Promoters
54.99%
Domestic Institutions
3.04%
Foreign Institutions
0.51%

Category Trends

Foreign Institutions Breakdown
Total Holding: 0.51%
Net Change: +0.05%
Detailed Institutions1 institutions
Total Holding0.00%
Net Change+0.00%
Institution Name
Trend (Last 6)
Holding %
QoQ Change
YoY ChangePeriod
Societe Generale - ODI
0.00%
0.00%
0.00%
Jun 2026
Peers

CREDO BRANDS MARKETING L peer comparison — same-sector benchmarks.

Same-sector listed peers ranked on P/E, market cap, dividend yield and growth — CREDO BRANDS MARKETING L is highlighted for quick read-across.

Quick Compare

Largest by Market Cap
TRENT
₹1.50 Lakh Cr
Best Profit Growth
ADITYA VISION
255.36 %
Highest Dividend Yield
CREDO BRANDS MARKETING L
2.73 %
09 · Chart Patterns

CREDO BRANDS MARKETING L chart patterns: breakouts, tops and bottoms.

Auto-detected classical chart patterns for CREDO BRANDS MARKETING L — Double Top/Bottom, Head & Shoulders, Triple Bottom and more — with break levels, targets and quality scores across Intraday, Daily and Weekly timeframes.

Delivery Conviction

CREDO BRANDS MARKETING L delivery volume — last 20 sessions of conviction.

Daily traded volume and delivery percentage for CREDO BRANDS MARKETING L over 20 sessions — the gap between intraday flipping and genuine accumulation.

Latest session delivery in CREDO BRANDS MARKETING L stood at 70.7% of traded volume, against a 20-day average of 62.4%.

Avg Delivery (20D)62.4%+8.3 ppt latest vs avg
Highest Delivery81.4%on 17 Aug
Avg Volume (20D)94.4 K20-day run-rate
Conviction Trend↓ Weakening+8.3 ppt latest read
Volume & Delivery · last 20 sessions
Exchange Filings & Investor Updates

CREDO BRANDS MARKETING L announcements: results, concalls, ratings, M&A.

Filings CREDO BRANDS MARKETING L sent to the exchanges, sequenced as they hit the tape — concall transcripts, results, credit ratings and presentations.

CREDO BRANDS MARKETING L files concall transcripts, results, credit ratings and corporate-action notices on the NSE and BSE exchange portals — latest 67 documents below.

  1. 11 Sept 2026AppointmentView PDF

    Appointment

    Credo Brands Marketing Limited has informed the Exchange regarding Appointment of Mr Kamal Khushlani as Chairman & Managing Director of the company…

  2. 11 Sept 2026Shareholders meetingView PDF

    Shareholders meeting

    Credo Brands Marketing Limited has informed the Exchange regarding Proceedings of Annual General Meeting held on September 11, 2026. Further, the…

  3. 20 Aug 2026Copy of Newspaper PublicationView PDF

    Copy of Newspaper Publication

    Credo Brands Marketing Limited has informed the Exchange about Copy of Newspaper Publication titled as Notice of 27th Annual General Meeting and…

  4. 18 Aug 2026Analysts/Institutional Investor Meet/Con. Call UpdatesView PDF

    Analysts/Institutional Investor Meet/Con. Call Updates

    Credo Brands Marketing Limited has informed the Exchange about Transcript

  5. 17 Aug 2026UpdatesView PDF

    Updates

    Credo Brands Marketing Limited has informed the Exchange regarding 'Intimation letter for weblink to Notice of 27th Annual General Meeting and Annual…

Corporate Actions

CREDO BRANDS MARKETING L dividend history, splits and bonus issues.

Every dividend, stock split and bonus issue CREDO BRANDS MARKETING L has declared, sequenced by announce and record date.

CREDO BRANDS MARKETING L corporate-action history below covers all declared dividends, stock splits and bonus issues recorded with NSE and BSE.

About the Company

About CREDO BRANDS MARKETING L: business, sector, key facts.

What CREDO BRANDS MARKETING L does, where it operates, the people running it, and the numbers that describe the entity behind the ticker.

CREDO BRANDS MARKETING L operates in the Speciality Retail industry under the Consumer Services sector, listed as NSE: MUFTI, BSE: 544058.

MUFTI
Consumer Services

CREDO BRANDS MARKETING L

NSE · MUFTI·BSE · 544058·www.credobrands.in

Credo Brands Marketing Limited, established in 1998 and headquartered in Mumbai, India, operates the MUFTI brand, a prominent retailer of men's casual wear within the Indian market. The company's core business revolves around the design, manufacturing, and distribution of a diverse range of apparel designed for the modern man.

MUFTI's product catalog encompasses a comprehensive selection of men's clothing, covering a broad spectrum of styles and occasions. This includes an extensive array of topwear options, such as shirts, t-shirts, and sweatshirts; bottomwear choices like trousers, jeans, cargos, and chinos; and outerwear pieces ranging from jackets and blazers to sweaters. The brand also caters to specific needs with dedicated lines for party wear and athleisure apparel, reflecting a conscious effort to meet the multifaceted demands of its target demographic.

The company employs a multi-channel distribution strategy to reach its customers effectively. This integrated approach involves a robust network of physical retail outlets, encompassing both multi-brand stores and exclusive MUFTI branded locations, in addition to partnerships with large-format retailers. Furthermore, MUFTI leverages the power of e-commerce through its own dedicated online shop and strategic collaborations with various prominent online marketplaces. This omni-channel presence maximizes brand visibility and accessibility, ensuring that consumers can conveniently acquire MUFTI products through their preferred shopping method.

MUFTI's brand identity centers on offering authentic, relaxed, and urban casual styles. This positioning allows the brand to cater to a wide range of preferences within the contemporary men's fashion landscape, aiming to provide versatile and stylish options that seamlessly blend into different lifestyles. The company's sustained success in the Indian market indicates a strong understanding of consumer trends and a successful execution of its business strategy.

company facts
Employees
SectorConsumer Services
HeadquartersMumbai, India
Market Cap₹478.68 Cr.
Listed OnNSE
leadership25 on record
Dr. Manoj Nakra
Non-Executive Director
Mr. Alpesh Mehta
Head, Distributor Partner Relationship
Mr. Alpesh Mehta
Head of Distributor Partner Relationship
Mr. Amer Jaleel
Independent Director
Mr. Biswajeet Ghosal
Vice President - Retail and Business Development
Mr. Biswajeet Ghosal
Vice President of Retail & Business Development
Mr. Haresh Mansharamani
Vice President - Sourcing and Vendor Development
Mr. Haresh Mansharamani
Vice President of Sourcing & Vendor Development
Mr. Kamal Khushlani
Managing Director, Executive Chairman
Mr. Kamal Khushlani
Chairman & MD
Mr. Mohit Bhagnari
Vice President - Partner Retail
Mr. Mohit Bhagnari
Vice President of Partner Retail
§ ∞ · Plainly Answered

Questions investors ask about CREDO BRANDS MARKETING L (MUFTI).

Quick answers grounded in this page's data — price action, fundamentals, ratios and ownership.

01What is the current share price of CREDO BRANDS MARKETING L (MUFTI)?

The current share price of CREDO BRANDS MARKETING L (MUFTI) is ₹72.78. Today, the stock has declined by ₹1.31 (1.77%), trading in a range of ₹72.50 to ₹74.50. The stock opened at ₹74.09 with a trading volume of 70,139 shares.

02Is CREDO BRANDS MARKETING L stock a good investment for long-term?

CREDO BRANDS MARKETING L can be considered for long-term investment based on several factors. The company has a market capitalization of ₹478.68 Cr., P/E ratio of 0, ROE of 10.81%, and ROCE of 17.18%. The dividend yield stands at 2.73%. However, investment decisions should be based on your financial goals, risk appetite, and thorough research. It's recommended to consult with a SEBI-registered financial advisor before making investment decisions.

03What is the 52-week high and low price of CREDO BRANDS MARKETING L stock?

The 52-week high price of CREDO BRANDS MARKETING L (MUFTI) is ₹122.00, while the 52-week low is ₹63.06. Currently trading at ₹72.78, the stock is 15.41% above its 52-week low and 40.34% below its 52-week high. These levels help investors understand the stock's price volatility and trading range over the past year.

04Should I buy CREDO BRANDS MARKETING L stock at the current price?

Whether to buy CREDO BRANDS MARKETING L stock at ₹72.78 depends on multiple factors. The stock is currently trading with a P/E ratio of 0 and P/B ratio of 0. Today's performance shows a loss of 1.77%. Consider analyzing the company's fundamentals, technical indicators, industry trends, and your investment horizon. Compare these metrics with industry peers and consult a financial advisor for personalized advice.

05What is the dividend yield of CREDO BRANDS MARKETING L and when is the next dividend?

CREDO BRANDS MARKETING L offers a dividend yield of 2.73%, which means for every ₹100 invested at the current price of ₹72.78, you can expect to receive approximately ₹2.73 annually as dividends. The face value of the stock is ₹2.00. For information about the next dividend announcement and ex-dividend date, please check the company's official announcements or visit the BSE/NSE websites.

06What are the key financial ratios and metrics of CREDO BRANDS MARKETING L?

CREDO BRANDS MARKETING L's key financial metrics include: P/E Ratio: 0, P/B Ratio: 0, ROE: 10.81%, ROCE: 17.18%, Dividend Yield: 2.73%, EPS: ₹0.35, Book Value: ₹67.07, and Debt-to-Equity: 0. The company's market cap stands at ₹478.68 Cr.. These metrics help evaluate the company's valuation, profitability, and financial health.

07How is CREDO BRANDS MARKETING L stock performing today in the market?

CREDO BRANDS MARKETING L stock opened at ₹74.09 and is currently trading at ₹72.78, showing a decline of ₹1.31 (1.77%). The intraday high is ₹74.50 and low is ₹72.50. The trading volume stands at 70,139 shares, indicating moderate market participation today.

08What is the P/E ratio of CREDO BRANDS MARKETING L and what does it indicate?

CREDO BRANDS MARKETING L has a Price-to-Earnings (P/E) ratio of 0, which means investors are willing to pay 0.00 for every ₹1 of earnings. With an EPS of ₹0.35, this P/E ratio suggests the stock may be undervalued or facing growth challenges. Compare this with industry peers and historical P/E ratios for better context.

Disclaimer

The data, ratios and commentary about CREDO BRANDS MARKETING L (MUFTI) on this page are published for educational and informational purposes only and are not investment, legal or tax advice. StockeZee is not a SEBI-registered investment adviser, research analyst or portfolio manager, and no content here should be construed as a recommendation to buy, hold or sell any security. Live and historical market data may be delayed, revised by the exchanges, or contain errors; figures sourced from third-party feeds and corporate disclosures may not always be current. Past performance is not indicative of future results, and equity investments carry the risk of capital loss. Before acting on anything you read here, please consult a SEBI-registered financial advisor and read all scheme-related documents carefully.